Got Beer? Charm
by Tom Warin
Got Beer? Charm
(Amazon)
These days the big thing is customization. Everybody wants to feel like they are a unique, special snowflake, but not so unique as to make people uncomfortable.
The way to do this is to buy things are similar to, but not exactly the same, as the things that everybody else has.
The folks at Amazon offer a modular charm system that allows you to make your own charm bracelet out of individual links. That way you can be guaranteed that the only person in the world who has a charm exactly like yours is your soul mate. This also gives you a great way of recognizing your soul mate without all of that tedious "getting to know each other" nonsense.
This particular module is designed for the lover of beer and dairy industry advertising. It hilariously co-opts the well-known Got Milk? slogan and replaced the word "Milk" with the word "Beer".
If there is any piece of jewelry in the world that is funnier than that then I will eat my hat and probably choke on it. I'm not sure who would be liable in that case, but I'm pretty sure somebody would get sued and it might be you!





