Guinness Advertising: 1943 Man
by Tom
(Salem, MA)
Guinness Advertising: 1943 Man
(Amazon)
Just one of the many items in our Guinness Store
Guinness has always wielded aggressive and well-designed advertising, which is why it is one of the few mass-market beers left that is as dark as your soul.
My personal feeling is that the artistic quality of their marketing has declined over the years, but that may simply be due to the fact that the old advertisements have a comfortably vintage tone to them.
It is hard to imagine any company producing an equivalent advertisement to this one, available as a color print. A confused man wanders up to a beach fortification, looking for his Guinness beer beneath the shadow of an enormous cannon.
This from 1943 when most of Europe was still under Nazi occupation. "We may be engaged in a titanic struggle against evil, but you've got to laugh, ain't ya?"
What would an equivalent advertisement be in this day and age? A frat boy lurching up to a checkpoint in Baghdad, throwing the horns and screaming "Wassup?". The Coors 'Silver Bullet' train making a perilous trip through the mountains of Afghanistan under the guns of the Taliban?
Sometimes it seems that we have lost the ability to laugh at ourselves, while simultaneously being unable to take anything seriously. This Guinness Advertising print
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