Lion Red lager
by John Albright
(Beer Delegate, New Zealand)
Lion Red lager: once were warriors
Lion Nathan, Auckland, New Zealand
Visit the UNOB's New Zealand Beer Guide
Lion Red, brewed by Lion Nathan in Auckland, is an average-tasting beer at best. But what the beer has become associated with creates a rather intimidating scene.
I personally think of violence and brutality when I see the red, white and yellow logo. It is the beer of the rough, working classes of Polynesian and Maori New Zealand.
Simply put, Lion Red is associated through sponsorships and a spiritual affiliation to the sport of Rugby League. (Rugby League is a bastardized version of the modern Rugby Union sport that most are familiar with, with the critical difference being the throwing of a punch after every tackle in League).
Lion Red supports all levels of Rugby League in New Zealand, from the smaller clubs to the Warriors of the NRL and the National Team: Kiwis.
Their logo is prominently displayed on the sleeves of League team jerseys, billboards and the supporters' pubs.
As a result, the beverage of choice during and after games is, copious amounts of Lion Red lager.
To create another setting for Lion Red, see the movie Once Were Warriors. This New Zealand-based film chronicles the life of Jake 'the Mus' and how his drinking affects his family life. He wears a "wife beater" singlet and his actions personify that image to perfection. Watch the movie and you'll understand.
Lion Red lager, despite its reputation, is not a bad beer. It was officially known as Lion Beer until the mid 1980s, whereby it was changed to Lion Red. This lager, at 4% abv, can still be found in swappa-crate form in the southern parts of Auckland.
But be warned, if you want the true Lion Red experience down there... be prepared to be part of a beating (most likely as the victim, but possibly the aggressor).
Most unfortunately, the violence associated with Lion Red lager doesn't do the beer justice. It is best enjoyed in a crate of 12 king-bottles in south Auckland after a League match.
Its full benefits will be noted when you stagger home, wake your wife up, raise your fist and shout out "Cook me some eggs!" Once were warriors, indeed.
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